First Section
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Lecture 1 - Quality Vs. Price (5:17)
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Lecture 2 - Everybody is in Quality (8:52)
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lecture 3 - Quality is in the little things (4:51)
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Lecture 4 - Quality is in the Guarantee (4:17)
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Lecture 5 - It is easier to sell the higher priced product (6:54)
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Lecture 6 - The Circle of Satisfaction (4:58)
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Lecture 7 - Buyers - It's too expensive (6:04)
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Lecture 8 - Demonstrate Value (5:27)
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Summary (3:54)
